Project details
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A ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow.
A ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow. We knew that if we could keep our audience watching the journey of a ball, I mean a dot, then we could touch on all the great offerings that CMO DOT COM has to offer without them clicking away. Mix in a few moments of tension, delight, and beautifully minimal design, and you’ve got something going on.
Engagement on mainstream platforms was decreasing in all four quarters of 2020.
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Increase engagement across all platforms by three times the previous years rate.
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Creating a full relationship management platform to measure growth activities.
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